Co-Op Student- Tourism Data & Insights
Work. Wonders.
Get inspired - Adjust Your Altitude in Alberta, Canada come and be a part of this amazing organization.
At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.
Position Summary - September 2025 - April 2026 Term Placement
Travel Alberta is seeking a motivated and detail-oriented Co-Op student to join our Strategy, Research, and Communications team starting September 2025. Reporting to the Manager, Research and Performance, this role offers a unique opportunity to contribute to tourism research and analysis, both quantitative and qualitative, that supports strategic decision-making across the organization.
This position offers hands-on experience in applying research and analytical skills to real-world challenges in Alberta’s tourism sector. You’ll gain exposure to a wide range of strategic initiatives and contribute to projects that have a direct impact on the province’s tourism economy.
Key Responsibilities
Data Analysis & Insights:
Collect, clean, analyze, and visualize tourism-related data to measure outcomes, identify trends and determine gaps, generate actionable insights to support tourism management and development initiatives.
Conduct statistical analyses of tourism indicators to support economic modeling and forecasting projects to inform organizational strategic objectives.
Research & Reporting:
Lead the development of regional industry profiles to help provincial tourism businesses understand market demand, emerging trends, and other key metrics.
Provide ad hoc data validation and contribute to strategic communications as needed.
Communication & Presentation:
Assist in the development, creation, and facilitation of presentations that effectively communicate research findings to internal and external stakeholders.
Strategic Support:
Generate insights and materials that directly support tourism management, development initiatives, and organizational strategy.
Required Qualifications
Educational Background:
Enrollment in the 3rd or 4th year of an undergraduate program in Business, Economics, or a related quantitative field.
Experience:
Data modeling experience using regression and other methods, primarily using Microsoft Excel.
Familiarity with the tourism industry and its unique challenges is considered an asset.
Experience working with Business Intelligence tools such as DOMO, Tableau, Power BI, or similar platforms for dashboard analysis and data visualization is considered an asset.
Technical Skills:
Knowledge of market research methodologies used to collect and analyze quantitative and qualitative information.
Problem-Solving Abilities:
Research and analytical and problem-solving skills to determine needs, analyze options, and translate research results for decision-makers.
Communication Skills:
Well-developed written and verbal communication skills to support discussions and communicate complex analyses through reports and presentations.
Organizational Skills & Adaptability:
Sound organizational and time management skills, with the ability to prioritize and contribute to multiple high-impact projects simultaneously.
*We kindly thank all agency partners, we will NOT require support to fill this role. We kindly request no phone calls nor emails*